Functionality available with Analytics

Custom Variables lets you squeeze more from your Analytics tools deployment and delivers advanced, customized reports. Create a custom name-value pair assigned to any visitor or event.

5 custom variables

You can create up to 5 custom variables per visit and per page view.

Enhance Your Reports

Add extra information from sign-up and lead capture forms to your visitor reports to enrich your reports with invaluable user level data.

Map your buyer personas

Track the behaviour of visitors from different sectors and identify profiles of users most likely to convert.

Track performance of different categories

You can monitor the performance of particular categories and subcategories on your website, e-commerce shop, or blog.

Custom Variable for Visits and for Actions

Custom Variables can be used in two different dimensions, to store additional visitors information (gender and age) or for events like page views, downloads, and other actions you want to track.

Assign login status to your users

Use Custom Variables to identify logged-in users, compare their behavior to anonymous visitors, and get more customers over the finish line.

Set visit type

You can define your users by applying various labels (first time, engaged, customer) and comparing overall performance, conversion rates, and visits across segments.

Count custom visit metrics

With Custom Variables you can track the number of Facebook “Like” clicks, how many times your application has been downloaded, or any other event significant for your website.