Functionality available with Analytics

Segmentation takes raw aggregated numbers and shows you how different user groups behave. Specify what subsets of users are of interest to get knowledge that you can use to optimize your marketing and advertising efforts.

Compare your segments

Compare segments to uncover differences for valuable business insights. Use comparison dashboards to compare your KPIs for individual segments. Compare segment performance where it matters most.

Create Segmentso

Create sophisticated segments at each stage of your analysis. Make new segments and apply them to your reports whenever you need deeper insights. Free yourself from aggregated data.

Advanced Conditions

Create the most detailed and sophisticated segments tied to your analytical needs. Use simple logical sequences and regular expressions to filter out the right user groups.

Real time segmentation

Create new segments that get updated in real time. Create our segments and observe how they change within minutes.

Segmentation is the way to get a handle on your users.

Tracks every single visit to your site. If each visitor is unique, there are groups you want to understand better based on demographics, location, preferences, or other criteria you decide are relevant.

Advanced Segmentation for Optimized Strategy

Identify groups of your visitors that may be responsible for the highest drop-off rates. Improve their performance or exclude them from your campaigns to decrease acquisition costs and allocate your resources more effectively.

User-level data

Take segmentation and combine it with user-level data that tracks the customer journey. Summaries of individual user behavior combined with segmented analytics data help you achieve the fullest understanding of what motivates your users. Segmentation helps you create a narrative about your business and your website visitors.

Custom segmentation

Create custom segments and put data in the right context. Segmentation allows for far-reaching customization. Use segments to help understand who drops off most frequently in the sales funnel, where they do it, and create a plan to retain more of those users.