Functionality available with Analytics

Analytics tools A/B Test Tracker collects data on how Optimizely experiments affect conversion rates, visit duration, and other metrics available inside your instance. Compare results of Optimizely experiments in Analytics tools to identify the winning option.

Hassle-free integration 2

Quick and easy integration with Optimizely lets you add experiment ID and data to enhance Analytics tools’s out of the box metrics.

Extended data for each variation

You receive combined data from Optimizely and Analytics tools for each variant of your experiment.

Create experiment visitor segments

Create dedicated Analytics tools segments for your visitors and filter them out from the report of your choice.

Accessible data display format

Use the Analytics tools Comparison Dashboard for a clear visualization of your A/B test effectiveness to compare how different segments perform.

Analytics tools A/B Test Tracker delivers more and better analytics

Use this powerful feature to learn how your A/B tests impact your conversion funnel and user engagement level. Validate your choices on design, copy, and website architecture, be more confident in your data.

Two sources of data for quality results

You can achieve insights from experiments by monitoring your results in both Optimizely and Analytics tools. Having two different reporting channels gives you everything you need to know for reviewing and understanding your data.

A/B Test Tracker gives you the power to make data-driven decisions

Segmenting tested groups of visitors in your Analytics tools instance reveals a whole new world of additional reports and visualisations. Compare performance across groups and make sure you never miss a thing.