Functionality available with Analytics

Understand how users converted to Goals by showing which ‘paths’ they followed before a Goal Conversion. The Click Path feature shows you the popular sequences of pages by visitors on your website as they travelled towards Goal Conversions.

Discover Paths Leading to Conversions

Learn about the paths visitors follow and user behaviour before converting to a goal.

Track Usability Issues

Use Click Path to find usability issues like 404 pages and dead-end paths and optimize your site’s User Experience.

Content Groups

Take advantage of content groups to organize your data and track URLs and pages together.

Segmentation

Use Analytics tools’s segmentation features to follow visitor’s paths using the attributes that you think are most important like geographical location or lead qualification.

Streamline your website and boost conversions with Click Path

Analytics tools Click Path reports help show unexpected paths users take when reaching goals. Uncover navigation and UX problems, optimize conversion funnels, and understand how users behave on your website.

Fix your website

Click Path gives you knowledge that can help you understand where your website needs to be more user-friendly. Improve the user experience and get more conversions.

Discover unexpected user behaviour

Click Path shows you places where users in your funnel behave differently from your expectations.

Boost e-commerce conversion rates

Use Click Path reports to enhance your site users’ experience by shortening their journey to particular subpages and products.